About YOIS
Skincare born from a salon in Tokyo
YOIS is a skincare brand created by an esthetician who has been caring for clients' skin for more than 25 years in a quiet residential area of Tokyo.
Through years of working closely with clients, we learned that healthy skin is not created by using more and more products. It comes from supporting the skin's natural ability to stay balanced and healthy.
Inspired by traditional Japanese beauty
For generations, Japanese women have used ingredients such as rice bran, honey, sake lees and botanical extracts as part of their beauty rituals.
At YOIS, we take inspiration from these traditional ingredients and combine them with modern skincare science.
Our goal is simple:
To create skincare that is gentle, effective and enjoyable to use every day.
A balance of tradition and innovation
We do not focus only on natural ingredients.
We also value carefully selected functional ingredients that support healthy-looking skin.
By combining traditional Japanese beauty wisdom with modern technology, we create skincare that feels simple, yet luxurious.
Made for everyday skin wellness
YOIS products are designed to help support hydration, skin balance and healthy-looking skin through uncomplicated daily care.
We believe that beautiful skin starts with consistency, not complexity.
Product
Rice Bran & Honey Soap
Handcrafted by Japanese soap artisans using the traditional cold-process method.
Made without adding water and slowly cured at low temperatures, this soap helps preserve the natural character of rice bran and honey.
The gentle texture of rice bran and the moisturizing richness of honey create a cleansing experience that leaves skin feeling smooth, soft and comfortable.
Balancing Lotion
A hydrating lotion designed to support the skin's natural balance and healthy renewal process.
Formulated with Gluco-Oligosaccharides and fermented sake lees extract derived from Japanese double cherry blossoms (Yaezakura), it helps maintain moisture, comfort and a healthy-looking complexion.
Lightweight and gentle, it is suitable for daily skincare routines.
Essence Oil
A multi-purpose beauty oil that combines the power of nature and modern skincare science.
Formulated with three plant-based oils — Jojoba Oil, Olive Squalane and Apricot Kernel Oil — together with fermented Shikon root, a traditional Japanese botanical ingredient.
Enhanced with oil-soluble Vitamin C and gentle Retinol, this luxurious oil helps support skin radiance, firmness and a healthy-looking glow.
Message
Midori Nakamura Founder,YOIS
Thank you for your interest in YOIS.
At YOIS, we do not believe that beautiful skin means perfect skin.
Beautiful skin is not simply skin without wrinkles, spots or imperfections.
To us, beautiful skin is skin that feels comfortable, balanced, naturally radiant and full of healthy-looking clarity.
It is skin that allows you to look into the mirror with confidence and truly enjoy being yourself.
We believe that simple daily care and small consistent habits can nurture the natural beauty that already exists within you.
Our wish at YOIS is simple.
To help you feel comfortable and confident in your own skin.
Thank you for allowing us to be part of your skincare journey